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More information
More information
E-Commerce Store for an Auto Center Network
Contact Us
We will get in touch with you to discuss your business goals and provide a clear demonstration of an online store example.
About the Company
- The client is a network of full-service auto centers, combining retail parts stores and auto repair workshops. The company is distinguished by its extensive range of motor oils and technical fluids. All auto center locations also carry spare parts, accessories, automotive chemicals, batteries, and more.
Objective
Build an e-commerce store for selling auto parts and repair services across the entire auto center network, and integrate it with 1C ERP and a CRM system.
Work Performed
Development of the e-commerce store began with brand positioning. We conducted a competitive market analysis together with the client and identified the company's key advantages over its main competitors. Particular attention was given to UX analysis and design, since the store was planned for active digital promotion and needed to convert new visitors. In addition to integrating all company warehouses and connecting remote suppliers, we built a services catalog that lets customers see repair service prices and compatible parts for their specific vehicle in one view.
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Competitive analysis - Laximo and TecDoc catalog integration, including cross-reference database
- Existing site analytics audit
- Auto repair services catalog with vehicle selection
- Brand positioning definition
- 1C ERP integration
- Prototyping, UX
- CRM system integration
- Responsive design, UI
- Branch network functionality
- Front-end layout
- QA testing
Prototyping
Using data from the competitive analysis, existing site user behavior research, and the positioning definition, we developed a homepage prototype.
The most popular products were placed on the first viewport for immediate visibility. Quick service appointment booking was also included on the homepage.
The most popular products were placed on the first viewport for immediate visibility. Quick service appointment booking was also included on the homepage.
Structured Catalogs and Intuitive Search
Site visitors have multiple ways to search for auto parts and products:
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full-text search bar, always accessible in the site header and sticky on scroll
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search via an expandable navigation menu
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quick-access category links on the homepage
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vehicle-based parts lookup
Parts can be filtered by selected vehicle or by technical parameters. Users can further refine results using a full filter panel — by price, manufacturer, and other attributes. Sorting by name and price is also available.
Informative Product Card
Gives site visitors detailed product information to support their purchase decision. Each card includes:
- brand and part number (SKU)
- primary and additional specifications
- stock availability, quantity, and price
- payment and delivery terms
Mobile Responsiveness
Site analytics showed that approximately 40% of users access the store on mobile phones. This required full attention to the mobile experience. The design was developed for all device types: desktop, laptop, tablet, and mobile.
Custom Design
Every detail of the design concept was considered: from clear information presentation to customer feedback mechanisms — all within the company's brand colors. A unique visual style, color palette, and custom icon set were developed exclusively for the client.
Results
A unified e-commerce store was built for the entire auto center network with deep service integration. A unique auto repair services catalog was implemented, linked to the customer's vehicle, giving users immediate visibility into both service costs and compatible parts. The project was automated through 1C ERP and CRM integration, while connecting remote suppliers and the Laximo/TecDoc catalogs significantly expanded the product range. A responsive interface with thoughtful UX and Branch Network functionality reinforced the company's positioning as a "shop + service" destination and improved conversion.